I'm Mike. I tell stories... usually with words
—but sometimes with music, sometimes photos,
and sometimes with film (that's what's peeking through back there).
But first things first. YOu're here to see the—
The Wall Street Journal.
The Face of Real News
In 2016, American journalism and news media had taken a massive hit to its credibility. With the growingly divisive effects of partisan reporting and the sudden explosion of deliberately fake news, an institution devoted to making business and politics transparent to the public had itself become opaque.
We created a series of animated videos that detailed the depths of dedication and integrity of our most trusted journalists, as told in their own words. We also created portrait posters that incorporated their story scenes and elements. Released as a seven-part series, we engaged audiences with proof of our trustworthiness.
kraft macaroni & cheese
The Test Noodles
Kraft Macaroni & Cheese is so obviously easy to make, it only takes three steps. But there is one detail that doesn't have a clear answer. Exactly how long should you cook your noodles? Everyone has a different preference, so it's impossible to give the exact timing, which is why anyone who's ever cooked macaroni noodles knows that you have to try a couple straight out of the pot to test if the rest are done.
But that means in every box of Kraft Macaroni & Cheese, there are a few proud, brave, and selfless noodles that will never see the cheesy goodness that awaits their box brethren. These are the selfless pioneers of noodles, testing the boundaries of doneness so we can enjoy the perfect bowl of mac & cheese. We thought it was time to recognize the bravery and sacrifice of these noble noodles.
ZQUICK: Race the City
A shoe designed for dynamic grip to enhance speed and agility is put to the test in the ultimate urban relay race.
Your Secret Side Dish
Frozen and preserved vegetables are often seen as the bland choice of an older generation. Green Giant needed to connect with younger consumers in a way that shifted their brand away from boring. We tapped into the simple truth that the most boring meals are actually ones without any sides. People need side dishes to introduce some variety to their plates, and frozen vegetables are the perfect quick and easy choice.
So we created Your Secret Side Dish, a shareable yet easily concealed phone number connected to a modified chat bot that let users virtually cheat on their main courses with some yummy veggies on the side. We programmed it to send naughty veggie selfies, suggest sensual recipes, arrange veggie hookups at local retailers, and occasionally promote new product offerings—but most importantly it made people see Green Giant vegetables as an exciting way to satisfy their wandering palates.
or text (507) 944-2687
Life Is Happier Outdoors
Being outdoors has a way of making any situation a bit more satisfying.
New York Lottery
The Vow of Delicacy
The Good Shepherd
Nothing goes better with Hoegaarden than good company, but it's not always that easy to bring everyone together, especially not after you've already tossed back a few glasses. The Good Shepherd app uses Facebook integration and GPS-location tracking to create a temporary mobile network of your drinking buddies so you can keep track of where everyone is. It makes getting everyone together a lot easier--and helps you keep track of that one friend who always goes a little overboard and wanders off by themselves.
We Blow Harder
The&Partnership — Copywriter
Digitas LBi, NY — Freelance Copywriter
Deutsch, NY — Copywriter
DDB, NY — Freelance Copywriter
DDB, NY — Intern Copywriter
CP+B, Boulder — Intern Copywriter