CES

Android and Google show up each year at CES to offer a peek all the newest products and innovations techies can look forward to in the coming year. Our social team has attended each event to provide timely and snackable social content to whet the appetite of Android fans who aren’t able to lock down passes for the event.

2024

At the 2024 CES, Google created a unique mini-campus where they showed off their upcoming innovations at distinct pavilions each themed around user needs and lifestyles. Our team covered the event by providing social audiences an exclusive fly-by overview of the physical space while deploying our in-house content creators to demo and summarize the most captivating features for a new generation of smartphone users. We also partnered with a hand-selected squad of sponsored tech influencers who each embodied a distinct POV from Android’s varied user base and provided coverage reflecting Android’s brand ethos of not being an OS that expects users to conform to what it offers but one that constantly evolves to meet what users need.

2023

For the CES 2023, we offered “Direct Access” to Google’s custom-built event space to our Android social followers. Using real-time Instagram polling, we let our audience choose which demos they’d like to visit and delivered within minutes of the polls ending, allowing fans to guide the social content tour of the futuristic “house” where Google had set up demos for a ton of Android-powered devices and innovations.