dON’T wAIT

The Wall Street Journal wanted to reinvigorate America's ambitions for accomplishing great things. While some might see politics and world events as uncertainties to wait on, we recognized that true ambition doesn't follow from the rules set forth by others. It shines brightest in times of uncertainty, and works hardest when others are waiting to abide. True ambition doesn't wait for the dust to settle; it goes out and settles the dust. We told that story with OOH posters throughout the city as well as an anthem video that followed the life of an ambitious woman who has never waited—from her very first day to her very first business.