The Wall Street Journal.
The Face of Real News
In 2016, American journalism and news media had taken a massive hit to its credibility. With the growingly divisive effects of partisan reporting and the sudden explosion of deliberately fake news, an institution devoted to making business and politics transparent to the public had itself become opaque.
We created a series of animated videos that detailed the depths of dedication and integrity of our most trusted journalists, as told in their own words. We also created portrait posters that incorporated their story scenes and elements. Released as a seven-part series, we engaged audiences with proof of our trustworthiness.