CHEESIEST HOLIDAY ROMANCE

Kraft Mac & Cheese

CHEESIEST HOLIDAY ROMANCE

Nothing is cheesier than Kraft Macaroni & Cheese. So for the holidays, we proved it with a Hallmark-esque holiday rom-com love story between Kraft Mac & Cheese and its shelf-crossed condiment, Cholula Hot Sauce. Eyes were rolled. Lips were smacked.

We launched the campaign with an ultra cheesy parody teaser trailer that set up the forbidden love between the two brands.

Then, we picked up the romance on Twitter with a public conversation between the official Kraft Macaroni & Cheese and Cholula accounts, full of cheesy pickup lines and corny banter that took audiences on a rollercoaster ride of emotions as the two brands navigated the uncharted arc of their branded romance.

.@CholulaHotSauce Hi! Did we just meet at the checkout line? I’m Kraft single—I mean Macaroni & Cheese. Uh. But, my friends call me Mac. Sorry, I forgot to give my name earlier. Guess I was distracted. 😅
— Kraft Macaroni & Cheese (@kraftmacncheese) December 15, 2020

Hey, Mac! I’m Cholula, obv.
Can’t believe they pulled you away like that. So rude. But glad you found me on here. https://t.co/2d23eyOcWj
— Cholula Hot Sauce (@CholulaHotSauce) December 15, 2020

I love your sense of style, @CholulaHotSauce. That yellow really goes with your complexion. Plus, the matching choker looks great. And that hat! Is that real beech wood?
— Kraft Macaroni & Cheese (@kraftmacncheese) December 16, 2020

Always put your best label forward, right? And WHAT?! How’d you know about the beech wood? https://t.co/24ppLGTDy3
— Cholula Hot Sauce (@CholulaHotSauce) December 16, 2020

I’m a big fan of woodworking. I guess I just really appreciate the...kraftsmanship. https://t.co/5nI8xf7sjT
— Kraft Macaroni & Cheese (@kraftmacncheese) December 16, 2020

🤦‍♀️🤣🧀 https://t.co/LjIfp9iktJ
— Cholula Hot Sauce (@CholulaHotSauce) December 16, 2020

Nice one. Didn’t realize I was talking to a 𝖘𝖍𝖆𝖗𝖕 cheddar. No wonder you’re so popular. https://t.co/LjIfp9iktJ
— Cholula Hot Sauce (@CholulaHotSauce) December 16, 2020

🤭👉👈 Aw, thanks. I’m def a crowd-pleaser. But from what I hear, you’re the real flavor knockout. https://t.co/5eEJcGNJfx
— Kraft Macaroni & Cheese (@kraftmacncheese) December 16, 2020

Just out here trying to be me. Nothing beats the flavor of authenticity. 😋 https://t.co/SPbKckFAJD
— Cholula Hot Sauce (@CholulaHotSauce) December 16, 2020

Wow. Pls tell me you host a class I can take. https://t.co/CnYnZsUMi3
— Kraft Macaroni & Cheese (@kraftmacncheese) December 16, 2020

I 100% should.
Cholula teaches Spicing Up Life.

Lesson 1: Take more risks
Lesson 2: Try new things
Lesson 3: Embrace the heat
Lesson 4: Dab https://t.co/7Vy26Lldkx
— Cholula Hot Sauce (@CholulaHotSauce) December 17, 2020

Take my money. 💵 https://t.co/SXzmm2a42K
— Kraft Macaroni & Cheese (@kraftmacncheese) December 17, 2020

So, @CholulaHotSauce, I know this might seem fast, but I was wondering if you’d wanna join me at my holiday dinner. It’s gonna be a small affair this year, but I think you’re just the thing to add some excitement.
— Kraft Macaroni & Cheese (@kraftmacncheese) December 17, 2020

I'm flattered, but maybe not the best idea. https://t.co/KpKwVX9qxu
— Cholula Hot Sauce (@CholulaHotSauce) December 17, 2020

Oh? What’s up? https://t.co/JNa977Rw4v
— Kraft Macaroni & Cheese (@kraftmacncheese) December 17, 2020

You know I don't pull punches. Are you sure the other dishes can handle this heat? https://t.co/FxYfq3S0VN
— Cholula Hot Sauce (@CholulaHotSauce) December 17, 2020

You go well with everything. But more importantly, you bring out the best in me. No matter what those other dishes think, I know who I really want at that table with me. https://t.co/iJcWqntruo
— Kraft Macaroni & Cheese (@kraftmacncheese) December 18, 2020

“Lesson 1: Take more risks”

I’m here for it, @CholulaHotSauce.
— Kraft Macaroni & Cheese (@kraftmacncheese) December 18, 2020

And of course, like all cheesy rom-coms, the story ended happily ever after—with a promo bundle that discounted purchases of Kraft Macaroni & Cheese and Cholula Hot Sauce, just in time for the holidays.

For everyone who believes that Kraft Mac & Cheese and @CholulaHotSauce belong together, here’s a special bundle promo with @ibottaApp. Send us photos of your spicy mac & cheese creations! https://t.co/YvXZt3ZEB1 pic.twitter.com/IoZ7i3GlSB
— Kraft Macaroni & Cheese (@kraftmacncheese) December 21, 2020

Story makes meaning

CHEESIEST HOLIDAY ROMANCE

CHEESIEST HOLIDAY ROMANCE