What the Features

With Android’s constantly evolving feature set, our team was tasked with creating social first content that would help highlight all the latest features as they were rolled out to help spread the word about just how powerful those updates could be. The work was varied to tailor the tone and aesthetic for the audience that would most resonate with the highlighted feature, creating a diverse range of creative ways to showcase Android’s innovations.

We also piloted a content strategy of episodic content series which would be feature agnostic and work as entertaining frameworks that could be applied to a variety of new features, helping to streamline productions and establish repeatable franchises that audiences would recognize and come to expect over time. All work was conceived and produced in-house by the creative team I managed.